9A Testing the Hypothesis part 2

Who:

·       After conducting my interviews, I have identified groups that fall outside of my market. These are people who did not find the transition into college difficult or found it easy to maintain a healthy life balance. Like the people within in my current market, all of the interviewees are college freshmen living away from home. However, they fall outside of the market since they have not found difficulty in maintaining a healthy life balance while transitioning into college. One of my interviewees said that they were “used to doing a lot of things on their own” and the it was not difficult to maintain a balanced lifestyle.

·       What all of the interviewees said that was interesting is that they all experienced some form of difficulty at maintaining some form of balance in their lifestyle. What caused this difficulty was just the adjustment to college classes, not necessarily living away from home or the college transition.

·       One interviewee said that the use of calendars was all they needed to stay balanced. Another said it was the help of parents and being close to home as to how they stay balanced.

·       Another interviewee pointed out that though not all freshmen may find difficulty, transfer students or graduating students moving to new cities may find difficulty in leading a balanced lifestyle. This could be a potentially another market.

What:

·       One interviewee brought up the point that a budget is more of need than achieving a balanced lifestyle since the budget plays a large role.

·       My third interviewee stated that not all college freshmen necessarily may need help achieving a healthy life balance but that does not mean people will not need assistance in balancing their lifestyle in other stages of their life.

·       My current boundary includes all aspects of a balanced lifestyle, but all of the interviewees stated that it is more of an issue of time management for them rather than other aspects.

Why:

·       In some ways, this need just does not exist with some people. Some students get a strong foundation in lifestyle before college. Some may face a struggle at times at maintaining balance but have their own methods that work for them. Nevertheless, I still believe there is still some form of the need in most people. The most common problem I have found is issues with time management.

·       Everyone has a similar need but everyone is different which means everyone’s lifestyles are going to be different. Also, everyone was raised differently.

	Inside the Boundary	Outside the Boundary
Who	1.    Freshmen who are living away from home for the first time 2.    Students who have never gone through a big life transition. 3.    Transfer students 4.    Graduating Students	1.    Students who are used to doing things on their own 2.    Students who have gone through transitions before.
What	1.    The need is a way to help people achieve a balanced lifestyle (time management, diet, fitness, mental wellbeing, etc.) that they may not be able to achieve due to big changes transitioning into college life. 2.    Students need a way to achieve a balanced lifestyle while holding themselves accountable. 3.    To help with such events like culture shock	1.    A calendar system (though it is part of the need) 2.    To prevent culture shock 3.    The need is not a way to create a budget; however, it can be part of the overall need. The need is a way to maintain all aspects together.
Why	1.    Living away from home for the first time 2.    Living on their own for the first time with no parent figure to help make sure they are maintain balance in their life 3.    Students need better time management skills 4.    Too much free time and freedom when students reach college 5.    New social changes	1.    Budget issues 2.    College classes are much different and harder than traditional high school classes. 3.    Not enough hours in the day